Alleged unethical practice by Curefit with BYG

 BYG (BookYourGame) was an Indian fitness marketplace aggregator that allowed users to discover and book sessions at local gyms and fitness centers.


 It is primarily known for a high-profile legal dispute with the health and wellness platform Cure.fit.

Here are the key details of the BYG and Cure.fit situation:The Acquisition Dispute: In 2019, Cure.fit entered into negotiations to acquire BYG. However, after BYG shared crucial data, intellectual property, and transitioned some operations, Cure.fit abruptly retracted the acquisition offer.The Injunction: Following the broken deal, Cure.fit attempted to launch a similar internal product called "Gym.fit." In response, BYG took Cure.fit to the Bangalore City Civil Court and successfully obtained a temporary injunction blocking the launch.


Out-of-Court Settlement: In October 2019, both companies mutually agreed to end the dispute. Cure.fit settled the case out of court by paying close to the original deal value in cash, and BYG officially withdrew its lawsuit.

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