How google ads, marketing analytics work

Analysys of  https://www.onlinelegalindia.com/services/fssai-registration-campaign/?utm_source=GoogleAds&medium=ppc&location=1007740&Campaignid=21401533890&Adgroupid=169097399652&Adid=729120909559&device=c&Adposition=&physical=1007740&match_type=p&network=fssai%20apply%20online&target_name=kwd-76051114042&placement=&keyword_id=fssai%20apply%20online&gad_source=1&gad_campaignid=21401533890&gbraid=0AAAAAC28QzLtPW10YtKg14d3R4zRkatOJ&gclid=CjwKCAiAmePKBhAfEiwAU3Ko3IaAmtxYdsjtydhvYr69QnfxRaH0q07fjrHFdt5wVdfUIQT1PgeuoxoCVUcQAvD_BwE

Different parts of this URL to show you what information it contains:

Base URL

https://www.onlinelegalindia.com/services/fssai-registration-campaign/

  • The main page for FSSAI (Food Safety and Standards Authority of India) registration services

Traffic Source & Campaign Tracking

utm_source=GoogleAds - Traffic came from Google Ads medium=ppc - Pay-per-click advertising location=1007740 - Geographic targeting code (likely Hyderabad/Telangana region) Campaignid=21401533890 - Unique Google Ads campaign identifier

Ad-Specific Parameters

Adgroupid=169097399652 - Specific ad group within the campaign Adid=729120909559 - Individual ad identifier device=c - Clicked from a computer (desktop/laptop) Adposition= - Ad position (empty value) physical=1007740 - Physical location code

Keyword & Targeting

match_type=p - Phrase match type network=fssai%20apply%20online - The keyword/search term ("fssai apply online") target_name=kwd-76051114042 - Keyword targeting ID keyword_id=fssai%20apply%20online - The actual keyword bid on

Google Click Identifiers

gad_source=1 - Google Ads source indicator gad_campaignid=21401533890 - Google Ads campaign ID (duplicate) gbraid=0AAAAAC28QzLtPW10YtKg14d3R4zRkatOJ - Google's cookie-less tracking identifier gclid=CjwKCAiAmePKBhAfEiwAU3Ko3IaAmtxYdsjtydhvYr69QnfxRaH0q07fjrHFdt5wVdfUIQT1PgeuoxoCVUcQAvD_BwE - Google Click ID for conversion tracking

This URL reveals that someone in your area searched "fssai apply online" on Google and clicked a paid ad, which is being tracked for marketing analytics and conversion measurement.

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