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Showing posts from March, 2025

Patience is needed to keep showing your product to customers before you do a sale

 If there are 3 bicycle vendors. Each has 10 pieces. 105 prospects (potential customers) visited them. Finally 15 items got sold that is half of total items. As per vendor observation, On an average, how many prospects visited a vendor ? How many prospects saw an item before it got sold ? How much percentage of prospects bought an item? How many people visited each vendor. ------ Let's break this down step by step: 1. Average number of prospects per vendor: There are 3 vendors. A total of 105 prospects visited. So, on average, each vendor was visited by: \frac{105}{3} = 35 prospects per vendor 2. Prospects per item before it got sold: 15 items were sold in total. 105 total prospects visited. On average, each sold item was seen by: 7  prospects per sold item. 3. Percentage of prospects who bought an item: 15 items were sold. 105 prospects visited. The percentage of prospects who bought: \left( \frac{15}{105} \right) \times 100 = 14.29\% 4.  Number of customers visited vs w...

Starbucks not yet profitable in India. Why?

 Help taken from deep seek for analysis. Here are the key takeaways for entrepreneurs from the article: 1. **Understand Local Consumer Behavior**: Starbucks' struggle in India highlights the importance of understanding local consumer habits. In India, customers tend to stay longer in cafes, reducing table turnover and impacting sales. Entrepreneurs must adapt their business models to local preferences. 2. **Premium Pricing Challenges**: While Starbucks is a premium brand globally, its high pricing in India has limited its appeal. Entrepreneurs should carefully evaluate pricing strategies to balance affordability and profitability in price-sensitive markets. 3. **Real Estate Costs**: Starbucks' prime location strategy increases visibility but also inflates operational costs due to high rentals. Entrepreneurs must weigh the benefits of premium locations against their impact on profitability. 4. **Shift in Brand Perception**: Indian consumers no longer blindly favor international ...

Importance of a Well-Defined Exit Strategy: A Comprehensive Guide for Entrepreneurs

Starting a business is an exciting journey filled with passion, innovation, and hard work. However, one aspect that entrepreneurs often overlook is planning their exit strategy from the very beginning. A well-defined exit strategy is not just a safety net; it is a powerful tool that allows entrepreneurs to dictate how they leave their business, rather than being forced out by unforeseen circumstances. This article explores the importance of an exit strategy, provides examples for various scenarios, and outlines steps to create and execute a successful exit plan. --- ## Why an Exit Strategy Matters An exit strategy is a plan for transitioning ownership of a business, whether through a sale, merger, acquisition, or other means. It is essential for several reasons: 1. **Selling at Peak Value**: A well-timed exit ensures you maximize the value of your business. Without a plan, you risk selling during a downturn or when the business is not performing at its best.        *...

Native, a personal care brand. Evolution and acquisition

 Native, a personal care brand, gained significant customer attention and eventually became a large business due to several key factors. Here's an analysis of its differentiation, marketing strategies, evolution, and the reasons behind Procter & Gamble's (P&G) acquisition: --- ### **Why Native Got Customer Attention** 1. **Focus on Natural Ingredients**:    - Native differentiated itself by offering personal care products (primarily deodorants) made with natural, simple, and recognizable ingredients. This appealed to health-conscious consumers who were increasingly wary of synthetic chemicals and artificial additives in traditional personal care products. 2. **Transparency**:    - The brand emphasized transparency in its ingredient lists and manufacturing processes, building trust with consumers. 3. **Addressing a Gap in the Market**:    - At the time of its launch, there were few natural deodorant options that were both effective and aesthetic...